About Me
Senior UI/UX Designer located in New York, with a strong balance of creativity, execution, and product thinking, driven by building intuitive, high-performing experiences that scale to millions of users. I thrive at the intersection of design, business, and technology—partnering closely with product managers, engineers, researchers, and stakeholders to translate complex needs into elegant, usable solutions.
I’m deeply hands-on and execution-focused: I don’t just pitch ideas—I prototype, test, iterate, and ship. I’m energized by fast cycles, real user feedback, and turning ambiguity into clarity. I take ownership from concept through launch, validating bold ideas with working prototypes and evolving them into scalable, monetizable experiences.
Curiosity fuels my work. I’m an infinite learner with a growth mindset, continuously exploring new tools, systems, and emerging technologies—especially AI-assisted design and prototyping—to increase speed, craft, and innovation. I’m customer-obsessed, highly empathetic, and unafraid to take risks, viewing failure as a critical input for learning and improvement.
Design Philosophy & Strengths
Customer-first mindset — deeply invested in solving real problems and delivering meaningful value, not vanity metrics
Strong product intuition — partner closely with Product Managers to define vision, strategy, and outcomes
Craft & quality driven — sweat the details while maintaining a systems-level perspective
Extreme empathy — use research, listening, and observation to arrive at the right solutions
Bias toward action — experiment quickly, ship fast, and learn directly from users
AI-curious and AI-capable — actively explore how generative AI can transform both the design process and the end-to-end user experience
Collaborative, no-ego teammate — comfortable giving and receiving direct feedback to raise the bar
Experience Highlights
Demonstrate deep passion for problem-solving through user research, interaction design, and rapid prototyping
Embrace a customer-centric approach, engaging directly with users to validate and refine solutions
Champion experience quality across platforms, ensuring thoughtful design, intuitive interactions, and ease of use
Contribute to product vision and strategy, particularly in early-stage or high-growth environments
Maintain consistency across platforms by leveraging and evolving established design systems (including National Grid design language and patterns)
Present work clearly across multiple fidelities—from low-fi concepts to high-fi, production-ready designs
Key Responsibilities
Lead and contribute to projects end-to-end, aligning teams around goals, priorities, and outcomes
Design simple, elegant user flows and experiences across supported platforms
Create and evolve visual systems, layouts, and interaction patterns
Partner cross-functionally with Product Managers, Engineers, UX Researchers, and Content Strategists from concept through launch
Design and deliver interactive, high-fidelity experiences for field users communicating with supervisors, managers, and directors
Translate strategic direction and product requirements into cohesive system-level and component-level design solutions
Maintain and iterate live products, including new features, UX enhancements, bug fixes, and visual updates
Support final delivery by producing production-ready assets, refining polish, and assisting with post-launch improvements
Leverage generative AI tools to accelerate design workflows, enhance interactivity, and streamline content development
Bring an entrepreneurial mindset—experimenting and inventing where no precedent exists
Qualifications & Skills
8+ years of experience in UX, interaction design, and visual design for mobile, tablet, and desktop applications
Strong portfolio showcasing high-quality, interactive, and high-fidelity design work
Expert proficiency in Figma, including fast prototyping and design systems
Experience designing experiments, validating concepts, and supporting A/B testing
Hands-on experience building and scaling design systems in collaboration with engineers
Comfortable operating in ambiguous problem spaces and leading design direction
Strong communication skills with the ability to influence peers and senior leadership
Familiarity with modern UI/UX patterns and best practices
Working knowledge of generative AI tools applied to design, copy, and workflow optimization
Bachelor’s degree in Computer Science, Graphic Design,
